7 Tips For Writing Product Description For An eCommerce Website
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A well-written eCommerce product description can generate a good sale for you. However, there is no denying the fact that writing a would be a challenging task.
Therefore, we have come up with the best seven tips to share with you in this article. You can follow them to make your description unique and attractive. Moreover, you can also contact a professional in this regard.
7 Tips For Writing Product Description For An eCommerce Website:
Now, let us explain these tips in detail so that you can clearly understand them and follow them while writing descriptions for your product pages.
1. Define Your Buyer Before Writing The Description:
You won't believe it, but your buyer persona can make a good description. If you don't know about your buyer, you can鈥檛 write a good description. Your buyer persona can help you decide what to write and what you should eradicate.
It is because a buyer's persona helps you to write the description that hits them differently, and for this, you have to know who is reading your product description.
To collect the buyer persona, keep the following things in mind:
路 Location
路 Education level
路 Gender
路 Language
路 Interests
路 Income level
路 Age
2. Consider The Best Writing Format:
After collecting the buyer's persona, you need to be creative with the format. For this, make the important information of your product scannable so that people can read it quickly.
According to some recent stats, 79% of people scan the pages and only 16% of visitors read word to word. Therefore, the best way to write the important information is to keep it in bullet form, or you can also separate the paragraphs into chunks.
3. Focus On Your Tone Of Voice:
The tone of voice is the only way to make you different from your competitor. Also, it is the best way to engage your targeted audience. People are more likely to be involved in things that are relatable to them.
Similarly, when you write in a lighthearted way or make the description somehow friendly, it will attract people. The tone of voice reflects your product. This is why you should be more attentive in this.
4. Explain The Benefits Simply:
The benefits that you add to your eCommerce product description can help to produce good sales. By explaining to people what features can give what benefits and how the product will be useful, you can somehow convince and attract visitors towards the product.
You can write it in bullet form as this is considered the important information of the product which is explained above in heading two.
5. Extinguish Your Buyer鈥檚 Guilt:
You can do this by explaining the best features of the product. Make sure that the deals are beneficial for them, praise them for discovering such an extraordinary deal, let them know this is a limited-time offer, etc.
6. Appeal Audience By A Mini-Story:
People can鈥檛 feel and touch the product from your eCommerce website. They can only imagine it by reading the description, which means you have to attract your audience's imagination by words.
For this, your mini-story takes place. Whatever the product you are selling, describing it through a story can give a feel to the audience and the majority can relate to it. It would also help to gain customers' trust on your website.
7. Make It Short But Effective:
No one wants to read a 1000 words product description. So, you have to be very careful with your word count. Write the description simple, short, but effective.
For this, only focus on the key points and benefits of the product that would add strength to the product description of your eCommerce website.
Wrapping Up!
Almost every s buyer's guilt. After purchasing the product, people feel guilty that they spend their money. Thus, you have to give assurance to people regarding this matter.
Hopefully, the above guidelines would be beneficial for you while writing your product description for your eCommerce website. Nevertheless, for any queries in this regard, you can simply consult a professional eCommerce development company, .