How Is Google Analytics Helping Web Developers In UI/UX Design?
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The most essential thing in the success of website UI/UX is to fulfill the business's goals by engaging maximum users on the website. Google Analytics is a tool that helps you to analyze the best performance of your site. This tool is majorly used by website development firms for research purposes while creating their websites.
In this article, you will get to know about some advantages of Google Analytics that are helpful for web developers in . So, continue reading it! However, if you are willing to develop a website with great UI/UX design, you should contact a specialized .
Advantages Of Google Analytics For Web Developers In UI/UX Design:
Now, let us explain some benefits of Google Analytics that will help web developers to create perfect UI/UX for their websites:
1. Setup:
Snippets consist of some lines of coding. By using snippets, Google Analytics can be set up for any website. After login-in to the Google Analytics account, developers will get a tracking code that will deliver all of their website's information on the dashboard. A single account can track information of up to 100 websites.
2. Page-View Tracking:
It is a feature that traces all the activities of the users on the web pages. It can be helpful for web developers to view errors or malfunctions and then fix all of them. This metric is also beneficial for web development companies as they will quickly know the users' interaction on the web page. Moreover, they can see every activity of the visitors through Google Analytics.
3. Traffic Analysis:
Content strategy and traffic conversion are the main objectives of this feature. Web developers can receive all the reports of the channels that are compelling traffic towards their web page. It is helpful in converting user acquisitions and the behavior of the traffic on their website. They can easily filter the report of analysis for any traffic channels to get more information about the performance of their site.
4. Behavior Analysis:
It also helps web development companies to better understand the users' behavior on their website and quickly find out all the issues. They can know the behavior of users at specific points on the website, their unnecessary actions, the order of user interaction, or the factors that cause maximum bounce rate on the site.
5. Events:
By micro-interactions on any website, one can easily identify the best UX design. The micro-interactions are small gatherings or events that have influenced the behavior of the users. These interactions can’t be adequately traced with the default page-view. But here, Google Analytics is helpful as it gives you a way to trace powerful events.
6. UX Design And Best Metric Knowledge:
An attractive design is not enough to provide a good user experience. Therefore, a UI/UX designer must be careful of all the metrics that deliver the ultimate user experience. Thus, making the right set of Key Performance Indicators (KPI) is essential in this case. It will help them to develop a bridge between the expectations of users and the goals of any business.
7. Usability Testing:
The Final Words:
To know all the data of Google Analytics, it is not enough to provide web developers with all the information relevant to the website performance. It does not reduce the value of usability testing. can be preceded by creating a set of actions performed by the target audience. Then, they can hire a few users who will deal with these tasks and then report to them about all the issues they have faced.
The bottom line is that Google Analytics is the best free tool in the digital market, which is mainly used by UI/UX designers and developers. The features we have mentioned above are just some tips to know about this amazing tool and how it is helping web developers in UI/UX design. Nevertheless, if you want to create a fantastic website with perfect UI/UX, you should get in touch with an experienced , who can properly use Google Analytics to make your site fully competitive.